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Steaming platform has 140 million monthly users, predominantly Gen Z.
May 7, 2021
By: Christine Esposito
Editor-in-Chief
This Sunday, E.L.F. Beauty will launch a new channel on Twitch, which will feature new streams every week. The streams will embody what the brand describes as inclusion, irreverence and “e.l.f.isms” while also championing female empowerment with a focus on female gamers. “Launching a Twitch channel is another demonstration that anything is e.l.f.ing possible,” Kory Marchisotto, CMO at e.l.f. Beauty, said in a statement. “We are always looking to blaze new trails when it comes to connecting with...
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